1. Anne

Meet Anne, a Wise Panda Mandarin tutor in Taiwan, using her passion for music and storytelling in engaging Chinese lessons. Learn her distinctive style, inspired by Taipei's lively culture and her teaching experiences.

The Films
From musicians and dancers to artists and fortune tellers: six authentic documentary portraits showcasing the daily lives, unique personalities and motivations of Mandarin tutors based across Taiwan. 
Aiming to forge genuine connections between tutors and potential students for newly launched language exchange platform Wise Panda.
The films required bilingual accessibility (Mandarin/English subtitles) for website use and online advertising.
The Result
Successfully produced six compelling, broadcast-quality core films, navigating the challenges of a multi-city shoot on a demanding schedule. The portraits authentically built trust and supported WisePanda's launch.
Crucially, this project delivered hundreds of assets derived from the core films, including multiple versions, shorter cuts, and social-first deliverables, all complete with multi-language subtitles, providing extensive options for distribution across various platforms and targeted digital advertising campaigns. High-resolution stills were also extracted.
2. Odette

Meet Odette, a Wise Panda Mandarin tutor blending spirituality, ancient Chinese wisdom, and astrology into her teaching. See how she guides students' Mandarin learning and cultural understanding with a unique, thoughtful approach.

3. Candice

Meet Candice, an adventurous Wise Panda Mandarin tutor in Taiwan. This video shows her energetic approach, drawing on her interests in dance, DJing, and bartending to make learning Chinese lively and encouraging.

4. Luo

Explore Luo's teaching philosophy, a Wise Panda Mandarin tutor in Taiwan connected to nature. This video unveils her distinctive Bopomofo method for authentic pronunciation and her relaxed, communication-focused approach.

5. Grace

Meet Grace, a creative Wise Panda Mandarin tutor combining her love for drawing and linguistics. Learn about her resourceful methods for teaching Mandarin tones, partly via her YouTube channel, making complex Chinese accessible.

6. Elena

Meet Elena, a Wise Panda Mandarin tutor from Taichung, sharing her journey from artisan candle maker to teacher. Learn about her warm, stress-free teaching environment and engaging method for Chinese characters.

Credits
Director & interviewer: Sam England
Interviewer, camera, editor & colour: Olly Newport
Assistant editor: Andrew Davies
More
Client: Wise Panda
Platforms: YouTube, Instagram, TikTok, Client Website
Formats: 4K 16:9 & 1080p 9:16 & 1:1 optimised for the web
Skills: Authentic Storytelling, Brand Storytelling, International Production, Social Media Content Creation, EdTech Video, Videography, Video Editing, Colour Grading, Subtitling

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